Check current figures before you commit
Commission rates, marketing costs, fees and tax rules change, and they vary by agent, state and market. Treat every figure here as indicative, get written quotes from your own local agents, and confirm anything tax-related with the ATO or a registered tax agent before you rely on it.
What it costs to sell a house
Selling a house in Australia comes with a stack of costs, most of which come out of your sale proceeds at settlement. Commission is the largest by a wide margin. The rest are smaller but they add up, and one of them, capital gains tax, only applies if the property is an investment rather than your home.
Here is the full list a seller usually faces:
- Agent commission, a percentage of the sale price (the biggest cost)
- Marketing and professional photography to list and promote the property
- Conveyancing or legal fees to handle the contract and settlement
- Styling, staging and repairs to present the home well
- Auctioneer fees if you sell at auction
- Mortgage discharge fees if you have a loan to pay out
- Capital gains tax if the property is an investment, not your main home
2–4%
A rough guide to total selling costs as a share of the sale price, before any capital gains tax.
Indicative only, commission is the main swing factor
Agent commission (the big one)
Agent commission is the single largest cost of selling and the one most sellers overpay. It is charged as a percentage of the final sale price, so a higher sale price means a higher fee in dollar terms even at the same rate. Some agents charge a flat fee instead, and some add a performance incentive on the amount above an agreed target.
Rates vary by state and by market. They tend to sit lower in large capital cities, where property values are high, and higher in regional areas, where sale prices are smaller and the agent’s costs are spread over a lower number. There is no single national figure, which is exactly why comparing local agents matters.
“Commission is the line most people overpay and the line most able to be negotiated. The rate you’re first quoted is a starting point, not a fixed price.”
The most important thing to understand is that commission is negotiable. Agents set their own rates, so the percentage on the first agency agreement you read is an opening number. Shaving even half a per cent off on a typical sale price is thousands of dollars back in your pocket. To negotiate well:
- Get written quotes from two or three agents who sell your type of property in your suburb
- Compare the rate against the service and the marketing budget, not in isolation
- Ask each agent to justify their rate, and be wary of one that is far higher with no clear reason
- Check whether the quote is inclusive of GST and what the marketing spend is on top
Work out the dollar figure for your own price and state with our commission calculator, then read the agent fees guide for the full breakdown of rates by state and what is and isn’t included.
Marketing and professional photography
Marketing is usually billed separately from commission and is paid by you, the seller, whether or not the property sells. A typical campaign covers professional photography, a listing on the major property portals, signboards, floor plans, and sometimes copywriting, video or a social media boost.
The right marketing spend is proportionate to your price and your market, not a fixed package you accept by default. Good photography is worth paying for because it drives the early enquiry that sets up competition. Premium portal placements and large print campaigns are where budgets balloon, so ask what each line item actually adds before you sign off on it.
Conveyancing and legal
You need a conveyancer or solicitor to prepare the contract of sale, handle vendor disclosure, manage the legal side of the transaction and settle the property. The fee is generally a fixed amount plus search and disbursement costs, and it is one of the more predictable line items in a sale.
It is a smaller cost than commission or marketing, but it is not optional and the work has to be done properly. Get a quote up front that separates the professional fee from the disbursements so you can compare like with like.
Styling, staging and repairs
Most homes need some money spent on presentation before they go to market. This is the most discretionary part of the budget, and it ranges from a clean, declutter and a few small repairs at the low end up to full professional styling with hired furniture at the high end.
The rule of thumb is to spend only where it pays for itself. A tidy, well-presented home does sell for more than a tired one of the same size, but money spent is not the same as value added, and many bigger upgrades return cents on the dollar. Cosmetic fixes, paint, garden tidy-ups and styling usually earn their keep. Major renovations rarely do when the sole aim is the sale. Our how to sell a house guide covers which presentation work is worth doing and which to skip.
Auction and auctioneer fees
If you sell by auction rather than private treaty, there is usually a separate auctioneer fee. Sometimes your agent acts as the auctioneer and it is built into the agreement, and sometimes an external auctioneer is engaged for the day at an extra cost.
It is a relatively small line item, but it is worth clarifying before you choose your method of sale. Confirm whether the auctioneer fee is included in the commission or charged on top, and whether it applies if the property is passed in.
Mortgage discharge fees
If you still have a home loan on the property, your lender charges a mortgage discharge fee to release the mortgage at settlement. It is a small, fixed administrative cost, but it is easy to forget when you tally up the sale.
If you are on a fixed-rate loan, there is a separate point to check: breaking a fixed term early can trigger a break cost, which is sometimes far larger than the discharge fee itself. Ask your lender for a written figure before you commit to a settlement date.
Capital gains tax on an investment
If the property is your main home, you generally pay no capital gains tax when you sell. This is the main residence exemption, and for most owner- occupiers it means CGT simply does not apply.
If the property is an investment, capital gains tax can be the single largest cost of selling, larger than commission. CGT is charged on the gain, broadly the difference between what you sell for and your cost base, and it is added to your taxable income for the year. The costs of buying and selling, such as commission, marketing, conveyancing and the stamp duty you originally paid, generally form part of the calculation and reduce the taxable gain.
CGT is detailed, get advice on your own numbers
Capital gains tax depends on how long you held the property, whether it was ever your home, how it was used and your income for the year. The numbers can be large and the rules are easy to misread. Confirm what applies to your situation with the ATO or a registered tax agent before you sell an investment property.
A worked example
Here is an illustrative breakdown for a family home (not an investment, so no CGT) selling for $800,000. The figures are indicative only and every number swings with your agent, state and market.
| Cost | Indicative amount |
|---|---|
| Agent commission | The largest cost, set as a percentage of the sale price (negotiable) |
| Marketing and photography | A few thousand dollars, depending on the campaign |
| Conveyancing or legal | A fixed fee plus searches and disbursements |
| Styling, staging and repairs | Discretionary, from a few hundred to several thousand |
| Auctioneer fee (if applicable) | A small one-off cost on auction day |
| Mortgage discharge fee | A small fixed lender charge |
| Capital gains tax | $0 on a main home; can be the largest cost on an investment |
Add it up and total selling costs on a sale like this often land somewhere around 2 to 4 per cent of the price before tax, with commission driving most of the figure. That is exactly why the commission line is worth the most attention. Run your own price through the commission calculator to size the biggest cost first.
Where to start
Knowing the costs is one thing. Keeping them down is another. Here is the order that saves the most:
- Size the biggest cost. Run your price through the commission calculator so you know what commission means in dollars before any conversation.
- Benchmark the fees. The agent fees guide shows the rates and inclusions to expect in your state.
- Choose the right agent. Our guide to choosing a selling agent covers the interview, the over-quote trap and what to negotiate.
- Read the full process. The how to sell a house guide walks through pricing, presentation and settlement end to end.
Sources and methodology
- ASIC MoneySmart: Selling a property · Consumer guidance on agent fees, marketing and selling costs
- Australian Taxation Office: Capital gains tax · Main residence exemption and CGT cost base on investment property
- Australian Taxation Office: Property and capital gains tax · How selling and purchase costs factor into the CGT calculation
Take the full guide with you.
The complete guide to selling property in Australia: what it really costs, how agents price your home, the 10 questions that catch bad agents out, and a 12-week plan to settlement. Free PDF, personalised to your suburb, in your inbox in 60 seconds.
Common questions
How much does it cost to sell a house in Australia?
Total selling costs commonly land around 2 to 4 per cent of the sale price before any tax, but the range is wide. Agent commission is the largest part, followed by marketing and photography, then conveyancing, styling and any repairs. If you have a loan there is also a small mortgage discharge fee, and if you sell at auction you pay an auctioneer. The biggest variable is commission, which is negotiable, so two sellers on the same street can pay very different amounts. Use the commission calculator to estimate the largest line item for your price and state.
What is the average real estate commission in Australia?
Commission is charged as a percentage of the sale price and varies by state and by market. Rates tend to be lower in larger capital cities with high property values and higher in regional areas where sale prices are smaller. Some agents charge a flat fee instead, and some add a performance incentive above a target price. Rather than relying on a single national average, get written quotes from two or three local agents and compare the rate, the inclusions and the marketing budget side by side.
Is real estate commission negotiable?
Yes. Commission is the line most sellers overpay and the one most open to negotiation. Agents set their own rates, so the percentage you are first quoted is a starting point, not a fixed price. The way to negotiate well is to get two or three appraisals, compare the rate against the service and marketing on offer, and ask each agent to justify their number. Pushing the rate down by even half a per cent on a typical sale price is real money, so it is worth the conversation.
Do you pay stamp duty when you sell a house?
No. Stamp duty is paid by the buyer, not the seller. When you sell you do not pay stamp duty on the property you are letting go. The costs that fall to you as the seller are agent commission, marketing, conveyancing or legal work, presentation, any auctioneer fee, your mortgage discharge fee, and capital gains tax if the property is an investment rather than your main residence.
What costs can you deduct when selling an investment property?
When you sell an investment property, the costs of selling and buying can usually be included in the capital gains tax calculation, which reduces the taxable gain. That generally covers things like agent commission, marketing, conveyancing and legal fees on the sale, and the original purchase costs such as stamp duty paid when you bought. It does not apply to your main home, which is generally exempt from capital gains tax. The rules are detailed and depend on your circumstances, so confirm what applies to you with the ATO or a registered tax agent before you sell.
How can I reduce the cost of selling my house?
Start with the biggest line, commission, because that is where most sellers overpay. Compare two or three local agents, get the rate in writing, and negotiate. Keep the marketing budget proportionate to your price rather than agreeing to a large package by default, and spend on presentation only where it pays for itself. The free selling guide covers the questions that catch over-priced agents out and benchmarks fees for your state, so you go into the conversation knowing what is fair.
Keep reading
Commission Calculator
Estimate the biggest selling cost for your price and state.
ReadReal Estate Agent Fees in Australia
Commission ranges by state, marketing budgets, and what's negotiable.
ReadHow to Sell a House in Australia
Every step from pre-listing prep through to settlement day.
ReadHow to Choose a Selling Agent
The interview process, the appraisal-price trap, and what to negotiate.
ReadHow Much Is My House Worth?
The three ways to value a home and how to land on a figure you can trust.
ReadFree Selling Guide (PDF)
The full process from listing to settlement, personalised to your suburb.
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