01
The ready seller
Wants to list inside three months and asked for an appraisal to pick the agent. The address is in the lead, so you can pull the comparable sales before you ring. Book the visit on the first call.
Real estate leads · Lead type 02 of 04
Appraisal leads from homeowners who asked an agent to come and look.
An appraisal lead is the most direct request we produce: a homeowner who has asked for one local agent to appraise their property. It comes with the street address, the property details and a mobile, because an appraisal only happens once an agent calls to book it. One request, one agent.
Opt-in only100% exclusiveMatched to you7-day replacement
Your Property GuideAppraisal request
ReceivedSun 13 Sep 2026 · 4:26pm AEST
RequestSale appraisal · one local agent
AddressStreet address supplied · Mango Hill QLD 4509
PropertyTownhouse · 3 bedrooms
Timeframe3 to 6 months · from the suburb-page form
Came from/suburbs/mango-hill-qld-4509
ContactDaniel · mobile and email
Illustrative record. Names and figures are a composite. The fields are exactly what you receive.
1
Agent per request
100%
With a street address
100%
With a mobile
7 days
Replacement window
I.
Where appraisal leads come from.
The pages that produce them, and why that matters on the call
Appraisal requests come from two places: the appraisal page itself, and the appraisal prompt on every suburb profile, where homeowners are usually checking their own suburb's median and recent sales. Suburb-page requests tell you which suburb page they came from.
Every one of these pages is written the same way: real numbers, named sources, the trade-off said out loud. Someone who arrives from one of them has already been treated like an adult, and expects the agent on the phone to do the same.
- 01Free property appraisalThe dedicated appraisal request, with property type and bedrooms.
- 02Suburb profilesThe appraisal prompt on each suburb page, under the median and recent sales. Captures a timeframe too.
- 03Find an agent by suburbHomeowners looking at who sells in their suburb, one step from asking for an appraisal.
- 04How much is my house worth?The online-estimate question. The guide explains why an agent appraisal is different.
- 05How to prepare for a property appraisalHomeowners who have already decided to get one and want to be ready.
- 06Property price guideReaders checking what their type of property is worth in their area.
II.
What an appraisal request contains.
Enough to prepare the call, not just make it
- ✓Full name, email and mobile (mobile required)
- ✓Street address, suburb and postcode
- ✓Property type and bedrooms, where given
- ✓Selling timeframe, on suburb-page requests
- ✓The suburb page the request came from, on suburb-page requests
- ✓Timestamp, and the form they used, so you know exactly what they were told
It arrives by email as a single record, contact details at the top and the form they used in its own line, so you know how they came to us before you dial. At the point they gave their details, the form told them in plain words that a local agent or specialist would contact them.
They are expecting you. See the full breakdown of what every lead includes on the main real estate leads page.
III.
Who is on the other end of the line.
Three homeowners typical of the appraisal requests we see. Composites, but the shape is right.
02
The price checker
Curious about value after a neighbour sold. Not ready to list, but the appraisal is the conversation that makes you their agent when they are. Treat it as the start of a six-to-eighteen-month relationship.
03
The life-event seller
Downsizing, a separation or a deceased estate. Timing is driven by something other than the market, and they want an agent who is calm, clear and local. Speed and tact matter more than the pitch.
IV.
The appraisal funnel, with Australian numbers.
From request to listing, and where agents lose them
An appraisal request only becomes a listing through four steps: you try to reach them, you connect, you appraise, and they sign. The best published Australian data on those steps comes from OpenAgent's study of more than 2,000 agents and 58,000 referrals, run from February 2018 to February 2019. It is old and it is the platform's own data, but the gap it shows between average and top agents is the useful part.
The difference is not the leads. Both groups received the same kind of referral. The top agents attempted every lead, answered faster, connected with more homeowners, and turned far more of their appraisals into listings. Stepps, a real estate marketing agency, reports a similar pattern on agency-website appraisal requests: speed in the first 24 hours is where most of the result is decided.
| Step | Average agent | Top 10% of agents |
|---|---|---|
| Leads attempted | 96.7% | 100% |
| Time to first response | 146 minutes | 98 minutes |
| Homeowners connected with | 69.9% | 75.4% |
| Appraisal to listing | Lists about 10% of leads overall | 63.7% of appraisals become listings |
Source: OpenAgent, "How do top performing agents convert more leads?", study of 2,049 agents, Feb 2018 to Feb 2019. The platform's own figures, not verified by us, and not a forecast of results from our leads.
V.
How to work appraisal leads.
What converts them
None of this is proprietary. It is what the people who convert these enquiries actually do, written down so a new partner can do it from the first lead.
- 1.
Pull the comparables before you dial.
You have the address. Look up the last six sales within a few streets so the first call already sounds like an appraisal.
- 2.
Book a time, then confirm by SMS.
Offer two slots in the next three days. A same-day text confirmation with your name and photo cuts no-shows.
- 3.
Send a short pre-appraisal questionnaire.
Improvements, strata or body corporate details, timing and what they want from the sale. You walk in knowing the story.
- 4.
Leave with a written price range and a date.
A range backed by named sales, and a date for the follow-up conversation. The appraisal is the pitch.
- 5.
Stay in touch if they are not ready.
Many homeowners take months to list after an appraisal. A quarterly update on their suburb keeps you the agent they call.
VI.
Pay per lead. Nothing else.
Same terms as every lead type on the site
1.1
Pay per lead
You pay for delivered, in-scope leads. No platform fee, no retainer, no set-up charge, and no share of your commission. Priced by lead type, area and the weekly volume you want; quoted in writing before anything starts.
1.2
No minimum, no lock-in
Month to month from the first lead. Raise your cap, lower it, or pause the moment your diary is full. We would rather keep you because the leads list than because a contract says so.
1.3
7-day replacement
Wrong or disconnected number, outside the suburbs you nominated, or someone who tells you they have already signed with another agent: flag it within seven days and it is replaced.
1.4
100% exclusive
One lead, one agent, matched to your suburbs. Never shared with a second agent, never resold, never recycled as aged data.
The vetting standard, the cost-per-listing maths and the things we will not promise you are on the main real estate leads page.
VII.
Start receiving appraisal leads.
One business day to a written quote
VIII.
Appraisal leads: questions agents ask.
Straight answers on what these leads contain, exclusivity, pricing and who can register
What is an appraisal lead?
A property appraisal lead is a homeowner who has asked a real estate agent to appraise their property, usually as the first step towards selling. Ours come with the street address and a mobile, because the homeowner asked for a local agent to call and book the appraisal.
How is an appraisal lead different from a vendor lead?
An appraisal lead is a direct request for an agent to value a specific property, with the address attached. A vendor lead comes from our selling questions and carries more context about timing, agent status and, where given, motivation, but not the street address. Appraisal leads are closer to a booked appointment; vendor leads tell you more about where the homeowner is in the decision.
Are appraisal leads exclusive?
Yes. The homeowner asked for one local agent, and one agent gets the request. It is never shared or resold.
Is an online estimate the same as an appraisal lead?
No. An online estimate is a number from a pricing model. An appraisal lead is a request for an agent to look at the property and give a price opinion. We only sell the second: homeowners who asked for an agent, not people who typed an address into a calculator.
Do you supply rental or leasing appraisal leads?
Not at the moment. Our appraisal requests are for sale appraisals. If you run a property management business and want landlord enquiries, tell us on the registration form and we will let you know if that changes.
Is buying appraisal leads legal?
Yes, when the homeowner has agreed to be contacted by an agent and the supplier discloses their details with that consent. Our appraisal forms say, at the point the homeowner gives their details, that one local agent will contact them.
Exclusive · Pay per lead · No lock-in
Appraisal leads, delivered to one agent.
Tell us your suburbs. Within one business day you will have availability and a written per-lead price, and you commit to nothing until you say so.