A vendor lead here is a homeowner who answered our selling questions before they gave us a name: their suburb, the property, when they plan to sell, and whether an agent already has them. We score each one on our side, drop anyone already listed, and send the rest to one agent who sells in that suburb.
Illustrative record. Names and figures are a composite. The fields are exactly what you receive.
These are the main pages that produce vendor leads. A homeowner who arrives from one of them has already read what selling costs, what commission is negotiable and how to choose an agent, which is why the first call is a conversation about their property rather than a pitch.
Every one of these pages is written the same way: real numbers, named sources, the trade-off said out loud. Someone who arrives from one of them has already been treated like an adult, and expects the agent on the phone to do the same.
It arrives by email as a single record, contact details at the top and the form they used in its own line, so you know how they came to us before you dial. At the point they gave their details, the form told them in plain words that a local agent or specialist would contact them.
They are expecting you. See the full breakdown of what every lead includes on the main real estate leads page.
Owner-occupier, selling inside three months, has not spoken to an agent yet and has already run the commission calculator. They want someone who knows the suburb's recent sales and will talk about commission without flinching. The first competent call usually gets the appraisal.
Selling in three to six months, often downsizing or relocating, and doing the reading now. Scored warm. They will not list next week, but the agent who gives them a straight appraisal and checks in monthly is the one they call when they are ready.
Has started talking to agents and is shortlisting. Timeframe is short and the decision is live. They are testing who explains the numbers best, so arrive with comparable sales and a clear view on price, not a brochure.
The words get used interchangeably, and they should not be. A listing lead is the loosest: anyone who might one day sell. An appraisal request is narrower: a homeowner who has asked an agent to value their property, with an address attached, but who may simply be curious. A vendor lead, the way we use it, sits between the two with more context than either: a homeowner who has told us when they plan to sell and whether an agent already has them, before they gave us a single contact detail.
That order matters. Because the questions come first, nobody is answering them to get a price estimate out of us, and nobody can score themselves. We work the score out on our side from two answers, the timeframe and the agent status, and we never pass on a vendor who says they are already listed.
Seller leads from the portals and referral platforms work differently. A portal seller lead is someone who clicked contact on an agent's profile or a sold listing. A referral platform takes the homeowner's details and chooses agents for them, then charges the agent a share of the commission when the property sells. Neither asks the timeframe question before the contact form.
| Score | What the vendor told us | What it means for you |
|---|---|---|
| Hot | Selling in 0 to 3 months, and no agency agreement signed | Call inside the hour and book an appraisal. These are the vendors choosing an agent this month. |
| Warm | Selling in 3 to 6 months | Appraise now, then keep in touch. Most listings from warm vendors come from the agent who stayed in contact. |
| Cold | 6 to 12 months, 12+ months or still researching | Kept in our own nurture until their timeframe shortens. Not sold as a vendor lead until then. |
| Never sold | Already listed with an agent | Their details are never passed to an agent. |
None of this is proprietary. It is what the people who convert these enquiries actually do, written down so a new partner can do it from the first lead.
The vendor was told a local agent would contact them. The first agent who rings and sounds like they know the street has the advantage, and that advantage is gone by the next afternoon.
You already know the timeframe, the property and why they are selling. Say so. "You mentioned you're upsizing in the next few months" beats "are you thinking of selling?"
The aim of call one is a time in the diary, not a listing. Offer two times, confirm by SMS, and send your recent sales in the suburb before you arrive.
Three-to-six-month vendors are most of the value and most of the patience. A monthly market update for their suburb and one real check-in a month keeps you the agent they think of first.
Mark each lead listed, appraised, not ready or unreachable. It is how replacements get sorted fast and how we learn which pages produce vendors who sign.
You pay for delivered, in-scope leads. No platform fee, no retainer, no set-up charge, and no share of your commission. Priced by lead type, area and the weekly volume you want; quoted in writing before anything starts.
Month to month from the first lead. Raise your cap, lower it, or pause the moment your diary is full. We would rather keep you because the leads list than because a contract says so.
Wrong or disconnected number, outside the suburbs you nominated, or someone who tells you they have already signed with another agent: flag it within seven days and it is replaced.
One lead, one agent, matched to your suburbs. Never shared with a second agent, never resold, never recycled as aged data.
The vetting standard, the cost-per-listing maths and the things we will not promise you are on the main real estate leads page.
A vendor lead is an introduction to a homeowner who plans to sell and wants to talk to a local agent. On Your Property Guide it means someone who answered our selling questions (suburb, property, timeframe and whether they have an agent) before giving their contact details, and agreed that a local agent will contact them about selling.
Yes. Vendor is the Australian term for the seller, so vendor leads and seller leads mean the same thing. What differs between suppliers is how much the homeowner told them before the lead was made, and whether the lead is shared.
Yes. Each vendor lead goes to one agent who sells in that suburb. It is not shared with other agents, resold later or passed to a call centre.
No. Vendors who are six months or more out, or still researching, stay in our own nurture and are not sold as vendor leads until their timeframe shortens. You buy hot and warm vendors, matched to your suburbs.
We filter out anyone who tells us they are already listed. If a vendor tells you on the call that they signed with another agent before you rang, flag it within seven days and the lead is replaced.
Vendor leads are priced per lead by suburb and the weekly volume you want, with no platform fee, no minimum and no share of your commission. Register your suburbs and we will send current availability and a per-lead price in writing within one business day.
It depends on your suburbs and the season. Seller enquiries build through late winter and peak in spring, and they follow population. We will tell you honestly what volume looks like in your area before you commit, and we would rather send you fewer leads you can list than pad a number.
Tell us your suburbs. Within one business day you will have availability and a written per-lead price, and you commit to nothing until you say so.